MenLiving is a growing program of virtual and in-person opportunities that help forge the bonds that are key to fulfillment, health and longevity.
Our client initially tasked us with:
We met with the co-founder, board president, and directors of MenLiving to learn everything the organization is, wants to be and anything that is currently preventing their growth.
How can we effectively introduce who and what MenLiving are and drive traffic to two main action points; email signup and session registration.
With tons of product and service categories, a total site architecture overhaul was needed.
Concepts that were explored focused on integrating better features that will keep the users informed throughout their product and services browsing.
Mood boards were created to explore current color and styling trends for companies with a targeted male audience.
Concepts that were explored focused on integrating better features that will keep the users informed throughout their product and services browsing.
